Hi there! My name is Frida, a graduate student in MFA Interaction Design @ Umeå Institute of Design.
To me, my diverse journey to interaction design was and still is a lot about empathy. This is why I think design needs to be multi-disciplinary to it’s core. I adopt methods from behaviour psychology and user - centered design, a believer of systematic thinking and service design frameworks.
My favourite quote is “we should design for a society reflecting it as it is” - for the people out there.
💡SPECULATIVE DESIGN / 2019 💡
Scopus is exploring data driven design for finance
⚕MEDICAL SERVICE DESIGN ⚕
SNASK makes diabetes monitoring easy
⚙️ PROFESSIONAL USER ⚙️
ALLI brings nature closer to the operator
🚗AUTOMOTIVE UX 🚗
Volvo Care brings perspective to autonomous futures
🚲THE SMART CITY INITIATIVE 🚲
Co-creating a bike service for urban mobility
💬INTERACTION DESIGN 💬
IOM is bringing back focus in open office spaces
Short projects and writings
Sounds of a car
Sound design project - Mercedez
One year with global health
Medium article, 7 min read
How to improve your design sprints
Medium article, 5 min read